Strategies to promote green marketing in Cúcuta's companies Estrategias para impulsar el mercadeo verde en las empresas de Cúcuta

Abstract

The present research article aims to create strategies to raise awareness of the importance of the green market in the companies of Cúcuta Norte de Santander. The social changes that have been taking place today have caused changes in the consumers with respect to the consumption of the products, on the one hand the structure of the values ​​of the individuals has consequently made that change the habits and habits of feeding, and not only that, but also the modes and routines related to the purchase. In this sense, new products and services such as organic products have proliferated, which are now becoming very important due to changes in the social structure of values, giving rise to new trends and patterns of consumption with a care approach to the planet.