Knowledge economy for sex-based marketing based on sales strategies Economía del conocimiento basada en el sexualidad como estrategia de marketing

Abstract

The purpose of the review was to analyze sexuality as one of the primary instincts of the human being used in marketing. The fact of reproducing implies getting a couple in order to want to persevere the essence and characteristics of a generation with it, and then get that new generation to evolve to a better one. The method used was the documentary and descriptive one that can use a series of bibliographic reviews on the subject to analyze and describe the different movements that have been used in this context over time. Having as a result that sexuality can generate a great commercial performance in the industries, but if the industries use it in excess it is very likely that this positive performance will decrease rapidly becoming a headache for some sectors however the importance of the companies is fundamental and that is why we continue working on this strategic line.