Importance Of E-Commerce Adaptation in SMEs Importancia De La Adaptación Del E-Commerce En Las PyMEs

Abstract

Taking into account that as a consequence of the pandemic caused by COVID-19, small and medium-sized companies had to reinvent themselves with E-commerce to be able to keep up throughout the pandemic, and that because of this new consumption habits of people have emerged through online shopping. The objective of this article is to analyze the information presented in different sources about the development of E-commerce in SMEs, to show which strategies to adopt for a good implementation of E-commerce, and to mention the most common advantages and benefits of the implementation of this practice for SMEs. The results show that knowing the business model, the platform on which to sell, the variety of payment methods available, the logistics operator and a good digital marketing campaign makes the implementation of E-commerce satisfactory. It is concluded that E-commerce is essential if you want to reach foreign markets as it is a faster way to grow against the competition.