Marketing plans in the footwear sector SMEs of the city of Cúcuta Planes de marketing en las pymes sector calzado de la ciudad de Cúcuta

Abstract

The purpose of this work was to know how footwear companies in the city of Cúcuta handle the marketing plans, this because the benefits that marketing offers is fundamental for the competitiveness of the organization and thus that of its development, with this The use of these advertising tools has to encourage a company to increase its activities and make itself known in different contexts to position itself, and more so the footwear sector is an important sector in Norte de Santander that needs to improve its advertising performance. In the same way, this research was carried out under a quantitative approach since a survey was applied in the sector to be able to reveal how the use of marketing was in SMEs in the sector.