Logistics as a tool in achieving the objectives of companies in the mass consumption sector La logística como herramienta en el logro de los objetivos de empresas en el sector del consumo masivo

Abstract

The reality that the world is living at the moment is increasingly demanding, facing a pandemic as humanity is a challenge that implies great challenges; Among them, changing customs and adapting to practices that imply less contact between people, practices that, although they were already being implemented, were not the predominant ones, but this new reality implies that the world and activities should try to function without major setbacks.

Products must continue to meet the needs of all people regardless of the obstacles they must overcome, and many activities must continue to function without setbacks; it is more until one could say that even in the uncertainty that generates an unknown situation like the one that is lived; logistics must enter to meet the challenges posed by current adversities with professionalism and manage to deliver to the whole of humanity responses to their vital and non-vital needs. Logistics is a fundamental part of every business, work, event, activity in short, it is an important part in everything but at this time in history it was shown that logistics is the key that allows the perfect functioning of the supply chain to reach to consumers through mass consumer companies