The influence of Green Logistics in the world of International Business. La influencia de la Logística verde en el mundo de los Negocios Internacionales.

Abstract

 Green logistics has become increasingly important in foreign trade due to the increasing environmental impact caused by economic activities. Implementing green logistics practices and tools in international business is crucial to mitigate the negative impact on the environment. In Colombia, for example, there was a 5.7% decrease in exports in 2019, mainly attributed to the drop in the sale of products such as crude oil, coal, ferronickel, and road vehicles. In Latin America and the Caribbean, foreign trade has shown an average growth of 54% in 2021 compared to the previous year. Sectors such as fuels, food, minerals and agricultural raw materials have experienced a significant increase in exports. The business strategy to increase competitiveness in foreign trade has evolved, and green logistics has become a key factor in addressing environmental problems. Consumers and supply chain players are increasingly aware of the environmental impact of business operations. Green logistics refers to the strategies and policies that companies adopt to reduce the negative impact of their activities on the environment. This includes the reduction of carbon dioxide emissions during transport and storage processes, as well as the implementation of sustainable practices in logistics operations. Freight transport is responsible for approximately 10% of global CO2 emissions, so it is essential that companies adopt green logistics measures to reduce these emissions and contribute to environmental protection. In summary, green logistics is essential in foreign trade due to its ability to mitigate the environmental impact of business operations. As awareness of climate change and sustainability increases, it is crucial that companies, governments and individuals work together to implement green logistics practices and preserve our planet.