Design of educational guide for the selection of investment products in the Colombian stock exchange. Diseño de cartilla didáctica para la selección de productos de inversión en la bolsa de valores de Colombia.

Abstract

Currently, according to the Financial Superintendency, there are eight stock brokerage companies authorized to provide electronic commerce services in Colombia: Valores Bancolombia, Scotia Securities, Alianza Valores, Acciones y Valores, Global Securities, BTG Pactual, Credicorp Capital and Corredores Davivienda. And precisely some of the most used applications for online trading are born from these firms and are governed by the regulatory entity. The objective of this research was to design a didactic selection booklet for investment in the Colombian Stock Exchange (BVC). The methodological approach of the research is mixed, since an exhaustive bibliographic sources on stock market investment, investor surveys, interviews with financial experts will be carried out. As secondary sources of information, data from the BVC will be used in reference to the most traded and profitable financial assets, as well as the review of macroeconomic indicators from the National Administrative Department of Statistics (DANE). The result of the research is a didactic booklet that clearly and concisely presents the fundamental concepts of investing in the BVC, including key financial terms, investment strategies and operating procedures. Visual elements and practical examples were incorporated to facilitate understanding, adapting the content for a beginner audience.