Cultural Heritage: a commitment to sustainable tourism from a marketing perspective El Patrimonio Cultural: una apuesta para el turismo sostenible desde el marketing

Abstract

The importance of cultural heritage results both from the entrepreneurial initiatives of the communities that inhabit the territory and from the internal management of the territory where it is projected to the tourist that comes from outside, emerging here the relationship between cultural heritage, local community and tourist. However, it is necessary to rescue the different research studies that have been generated in the last years that allow to know the methodologies of information collection, the results obtained of the tendencies, approaches, antecedents, social and economic factors in relation to the marketing, the cultural heritage in the localities and the tourism, that are being studied in the world. In order to carry out this information gathering, the web tool Tree Of Science was used.
Tree Of Science web tool was used to carry out this information gathering, based on a query in Web Of Science. The results showed different theoretical and empirical implications regarding the needs of the actors involved (local community and tourist), the strategies in the promotion of spaces and traditions (products) and the methodological framework to approach research in the area of cultural heritage, tourism and marketing. The study also contributed to the creation of a diagnosis of current knowledge of trends, approaches, outcome factors and methodologies of research studies in the areas of cultural heritage, tourism and marketing in different parts of the world, and serves as a reference article for researchers interested in the aforementioned areas.
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