Analysis of the design of leather goods and footwear in Cucuta Análisis del diseño de marroquinería y calzado en Cúcuta

Abstract

Leather goods and footwear design in Cúcuta faces challenges and opportunities that require in-depth analysis. Although the region has a long tradition in the manufacture of these products, it faces limitations in its development and growth due to a lack of innovation and attention to design, which hampers its competitive capacity at the national and international levels. In a context of increasing competition, the local industry needs to adapt and evolve to capitalize on emerging global trends. This study seeks to explore the current state of leather goods and footwear design in Cúcuta, identify strengths and weaknesses, and propose strategies to improve its competitiveness and sustainability in a constantly changing business environment. The methodology proposed to investigate and address the problems in leather goods and footwear design in Cúcuta includes a qualitative approach, descriptive research and non-experimental design. The interview process is detailed and the use of non-probabilistic convenience sampling is suggested to collect significant data. Finally, it is concluded that the footwear industry in Cúcuta could improve further with greater investment in technology and design training, as well as by fostering collaborations and increasing participation in global trade fairs. These actions would contribute to raising the level of design and competitiveness of the local industry.