Health tourism as an option to increase the offer of services in San José de Cúcuta Turismo de salud como opción de aumento de la oferta de servicios en San José de Cúcuta

Abstract

^{The main objective of this article is to explore the concept of Health Tourism, identifying its characteristics, aspects, classes and peculiarities and relating it in the regional environment as a potential offer of services, since it is foreseen as a beneficial economic alternative for the locality, through From a literature review methodology, the concepts were analyzed and, through studies carried out on the subject for the region, the process of its economic growth and evolution in Colombia, and also highlighting other countries that provide these tourism services, the discussion The determination of the strengths, challenges and areas of improvement for the city of San José de Cucuta around the modality of Health Tourism was specified. The results and conclusions show that the region has evolved satisfactorily and can present the offer of health services but continues to develop the comfort of a solid structure pa to improve quality and satisfactory delivery for health tourism}