Competitive Strategies of the 4.0 economy in the Permanent Free Trade Zone of the Municipality of Cúcuta Estrategias Competitivas de la economía 4.0 en la Zona Franca Permanente del Municipio de Cúcuta

Abstract

This article seeks to identify the competitive strategies of the Economy 4.0 of the permanent Free Trade Zone of Cúcuta, to establish new competitive advantages that together with its strategic location in a Border Zone respond to the needs of customers and business growth. In this way, currently, the Free Trade Zones function as a mechanism for generating economic growth and promoting competitiveness in the geographical area where they are located, thus increasing the supply of direct and indirect employment and attracting investment, therefore they are a strategic ally for companies, due to the tax, exchange and customs incentives that apply there, also today the National Government has been making inroads in the current technological trends generating a regulation that goes according to the development of new technological tools and innovation, which generates a source of value and sustained growth. Likewise, a qualitative methodology was used based on a documentary review of different sources.