Postulados del Marketing
Marketing Postulates
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Este artículo propone una novedosa y revolucionaria forma de abordar el marketing. Rompiendo la tradicional y popular visión del marketing mix, se presenta lo que podría denominarse la esencia del marketing. Basados en una rigurosa revisión bibliográfica e histórica, se presentan 11 postulados con los cuales se le ha dado un nuevo impulso al marketing actual. Postulados que para adquirir una significativa relevancia deberán ser vistos y adecuados a las condiciones específicas de cada contexto y no, como principios cincelados en piedra. Es debido a su propia capacidad de adaptación al entorno lo que los ha hecho más trascendentes en las organizaciones en los que ya están siendo aplicados.
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