Strategies for the Implementation of Electronic Commerce in the MSMEs of the Municipality of Cucuta. Estrategias para la Implementación del Comercio Electrónico en las Mipymes del Municipio de Cúcuta.

Abstract

^{In this paper we talk about several studies on the importance of e-commerce we analyze how small, medium and large companies carry out the implementation of online activities, but there are also certain types of companies that still do not know about the existence of new technologies and choose to market traditionally in the municipality of Cucuta. This research paper uses a quantitative and documentary descriptive methodology with a focus on reviews of 30 bibliographic references of a matrix through the virtual library UFPS platform where various articles were taken as a basis, thesis and all kinds of digital material focused on the theme of e-commerce. It aims to analyze e-commerce strategies in Cucuta SMEs which focus on convincing those companies that are not yet part of this digital era by creating trust with customers, providing a safe and high quality service.}