The Evolution of Biotrade and its Insertion in the Colombian Market La Evolución del Biocomercio y su Inserción en el Mercado Colombiano

Abstract

Biocommerce is a fundamental axis for new business alternatives at a global level, consequently, this article is presented to describe how its integration has been in emerging economies such as Colombia since over the years they have been questioning its impacts. due to the dependence on non-renewable energies that deteriorate the planet, leaving the possibility of assuming green business options supported by the use and integration of good practices for the sustainable exploitation of the biodiverse ecosystem that it has in its territory. The research was quantitative with a descriptive level and was developed through a documentary design, with which it was possible to review information sources located in different digital bibliographic databases and documents, the sample selection criteria applied for the information search were: biotrade, good biotrade practices, green business alternatives and biotrade in Colombia. It is concluded that the Colombian economy resists the possibilities of change and diversification of its business alternatives, more due to the lack of knowledge of these new sustainable trade schemes and biodiverse, than to the economic contribution generated by the traditional exploitation economy based on non-renewable energies; because the application of new marketing practices supported by environmental biodiversity implies the reconstruction of economic structures, changes in business models and a willingness to change and innovation by commercial actors.