Analysis of methodologies for the assessment of value chains: avocado case in Norte de Santander Análisis de metodologías para la evaluación de cadenas de valor: caso del aguacate en Norte de Santander

Abstract

The objective of this article is to analyze some methodologies for assessing value chains that can be applied then to the value chain of
avocado in Norte de Santander. Regarding the article’s methodology, the research type is quantitative, a deductive research method and
a type of descriptive study on avocado in Norte de Santander and some methodologies for the value chain assessment. As per the results,
the avocado is not one of the main fruits grown in Norte de Santander but it is one with the greatest growth potential in the area of
cultivation and international potential due to the international demand of main varieties such as "Hass". Therefore, the value chain in
accordance with the Michael Porter’s model constitutes a key tool to diagnose the productive line of avocado in Norte de Santander.
This involves analyzing existing methodologies to assess value chains and their interactions between primary activities and support
activities as well as their links and external factors identifying the level of value generation that leads to competitiveness and a potential
internationalization. Thus, the analysis of existing methodologies for assessing value chains that serve as a precedent for the construction
of a new methodology or can be applied in the assessment of the value chain of avocado in Norte de Santander is concluded as
pertinent in order to identify through the main activities and support the competitive advantages and factors to be improved, taking the
results as a basis for a future internationalization of the avocado from Norte de Santander.

Keywords: Avocado,Assessment,Internationalization,Norte de Santander,Value chain