Agent-based Market Research Learning Environment for New Entrepreneurs
Entorno de aprendizaje de investigación de mercados basado en agentes para nuevos empresarios
Article Sidebar
PDF (Español (España))
FLIP
Main Article Content
Due to the importance of creating alternative mechanisms to generate know-how on potential markets for new entrepreneurs this paper proposes an agent-based learning environment to help them learning market research strategies within new businesses. An instructor agent, serving as a learning assistant within the MAS environment guides new entrepreneurs to identify their most adequate market niche. The integration of MAS-CommonKADS and GAIA methodologies is used along with AUML diagrams in order to design and develop this agentbased learning environment, called MaREMAS. The paper thus describes all the stages concerning MaREMAS construction focusing on the conceptualization, analysis, design, prototype development, and validation. The tests developed in the MaREMAS learning environment were satisfactory, however, it is proposed as future work to provide the system a more robust statistical module that allows a better analysis of the research variables and hence be able to generate more useful suggestions to the entrepreneur.
Downloads
Article Details
Acs, Z. J., Szerb L.: Entrepreneurship, economic growth and public policy. Small Business Economics. 28, 109–122 (2007)
Cobo Quesada, F. B., Hervé, A., Sánchez, A., Del Socorro, M.: Emprender en clave de marketing: propuestas conceptuales y prácticas. Anuario jurídico y económico escurialense. 43, 373–392 (2010)
González-Benito, Ó., González- Benito, J., Muñoz-Gallego, P. A.: orientation in firms’ success. European Journal of Marketing. 43, 500–522 (2009)
Liu, S. S., Luo, X., Shi, Y. Z.: Marketoriented organizations in an emerging economy: A study of missing links. Journal of Business Research. 56, 481–491 (2003)
Bolger, F., Pulford, B. D., Colman, A. M.: Market entry decisions: effects of absolute and relative confidence. Exp Psychol. 55, 113–120 (2008)
Webb, J. W., Ireland, R. D., Hitt, M. A., Kistruck, G. M., Tihanyi, L.: Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory. Journal of the Academy of Marketing Science. 39, 537–554 (2010)
Sciascia, S., Naldi, L., Hunter, E.: Market orientation as determinant
of entrepreneurship: an empirical investigation on SMEs. International Entrepreneurship and Management Journal. 2, 21–38 (2006)
Wood, M., DeLoach, S.: An overview of the multiagent systems engineering methodology», in Agent-Oriented Software Engineering. 1–53 (2001)
Iglesias Fernández, C. A.: Definición de una Metodología para el Desarrollo de Sistemas Multiagente. (1998).
Wooldridge, M., Jennings, N. R., Kinny, D.: The GAIA methodology for agent-oriented analysis and design. Autonomous Agents and Multi-Agent Systems. 3, 285–312 (2000)
Jiménez, J., Ovalle, D., Bedoya, J. W.: Conceptualización y análisis de
un sistema multi-agente pedagógico utilizando la metodología ASCommonKADS. Dyna, 158, 229–239 (2009)
Bayer, P., Svantesson, M.: Comparison of Agent-Oriented Methodologies. First Blekinge Institute of Technology Student Work-shop on Agent Programming, 21 (2001)
Lázaro Molina, J., Ruiz Dimoff, P.: Apuntes metodológicos de desarrollo orientado a agentes: Aplicación a una agencia de viajes (2006)
Alonso Bustos, A.: Implementacion del algoritmo de Computer Assisted Slot Allocation System (CASA) de la Central Flow Management Unit (CFMU). (2011)
Pastrana David, M. P., Guzmán, J., Ovalle, D.: Análisis y Diseño de un sistema Multi-Agente para Simular el Mercado de la energía Eléctrica en Colombia. Universidad Nacional de Colombia, Facultad de Minas - Sede Medellin, (2003)
Bellifemine F., Rimessa G., Trucco T. & Caire G.: JADE Programmer’s Guide. (2005)
