Internationalization of SMEs from the perspective of the application of marketing strategies and investment in technological development. Internacionalización de las Pymes desde la perspectiva de la aplicación de estrategias de marketing e inversión en desarrollo tecnológico.

Abstract

Globalization and new scenarios of international trade are seen by SMEs from a motivating perspective that encourages them to start an internationalization process, all with the aim of expanding their supply and demand for goods and services to a foreign market, however For this, it is necessary for organizations to know and be clear about the internal and external factors they face through this process, which will allow them to assertively manage the design and execution of strategies that allow them to achieve these objectives. Hence, marketing is essential when managing the growth of companies, given this the support in new technologies and the promotion of development and technological innovation are key elements, so that corporations can obtain the advantages and benefits that involves insertion on the international stage. This vision is based on a review of the bibliographical literature of books, articles, undergraduate and master's projects, in which the strategies used by companies and countries at a global level to open up internationalization processes are recognized.