A look at the tertiary sector as a driver of regional development Una mirada al sector terciario como dinamizador del desarrollo regional

Abstract

This paper presents the main findings of a study descriptive performed in Ocaña, Colombia, te companies in the services sector, by means ol surveys applied to middle managers, whose goa was to determine the characterize this sector according with the existence, accounting anc financia! management analysis, complementec with inquires about management practices typica from these companies, to determine the mos1 relevant factors that enable successful strategies.

The main finding shows that is common for thE companies to present very informal managemenl practices. The Planning Function is virtually non· existent, therefore, enterprises don't have clear anc accurate  guidelines  to  empower  themselves  ir the short, medium and long term. To recruitmenl process is not based on candidates qualification but instead, on personal recommendations. TherE is a serious lack of previous job analysis to definE the right profiles for the applicants. Staff inductior is not a common practice, and there is no concerr in  evaluating  staff  performance. In addition,  ¡1 was observed that  mostly micro-enterprises  de not meet the accounting and financia! standarc processes for recording, analyzing, managing anc interpreting the information arising from the darl) operations.